General Description
The Communications Coordinator at the Contra Costa County Bar Association (CCCBA) is a full-time non-exempt position reporting to the Executive Director. Consistent with the Board’s strategic vision to ensure that CCCBA is “valuable, meaningful and relevant to its members; to enhance the credibility of the legal profession in the community, and to serve as a bridge between the profession and the community”, the overall purpose of this position is to promote the CCCBA to its members and the community through all modes of communication.
Key Responsibilities
Communications and Design
1. Oversee strategic communications within the CCCBA, setting and meeting clear, achievable communications goals, tracking their impact, and revising strategies as needed; ensuring that all CCCBA communications are professional, consistent, and appropriate;
2. Generate and coordinate advertising for magazine, website, e-newsletter and other communications vehicles, constantly evaluating results and developing new strategies for revenue-building;
3. Produce the monthly print and online magazine, Contra Costa Lawyer, which includes editorial, design, and advertising functions; produce weekly electronic “upcoming events and weekly announcements” broadcast and e-newsletter(s) for the CCCBA and its sections as well as other documents as needed, including invitations, programs, flyers, and brochures;
4. Assist with CCCBA website updates and develop updated content, as needed, collaborating with staff and offsite web designers to implement up-to-date content and functionality to the site in a timely manner. Act as staff lead on any significant website development/design projects;
5. Create and/or maintain a library of CCCBA documents, including communications style guide and commonly used forms on the CCCBA website.
Other Major Projects
1. Coordinate the annual CCCBA Membership Directory, including scheduling and budgeting, publicity, production and design, and vendor management;
2. Coordinate and monitor CCCBA participation in social media, including Facebook, Twitter, LinkedIn, YouTube, etc.;
3. Monitor Google ad words campaign to generate and increase internet traffic to website, with emphasis on Lawyer Referral & Information Service (LRIS);
4. Establish, maintain and oversee positive media relations; develop press releases;
5. Document CCCBA events (photographically & journalistically) for posting on website, Facebook, etc.
Membership
1. Work closely with the Membership Department to assure that its communications goals are being met, with an eye toward increasing membership and member satisfaction and raising membership revenues;
2. Establish, monitor and promote member benefits;
3. In cooperation with Membership & Education Committee, develop and administer member surveys; compile, evaluate and communicate results.
Board and Committee Support
1. Serve as staff liaison to the Publications, Website & Information Technology, Membership & Education, and Community Outreach Committees.
Minimum Qualifications
• B.A. in English, journalism, or related field; M.A. preferred.
• A minimum of two years’ experience in an editorial position.
• Excellent communication skills, both written and verbal, and an understanding of nonprofit communications and public relations principles.
• Proficiency in media design for print and web, including graphic design, layout and typography, basic video-editing, preparing files for print and digital publication.
• Proficiency in Microsoft Office, Adobe Creative Suite, WordPress and similar programs; internet savvy, including internet research; familiarity with digital photography and image manipulation; the ability to comprehend technological language and communicate issues clearly to staff.
• Administrative savvy and project management experience; the ability to differentiate and devote attention to both short-term communications needs and longer-term, strategic issues; the ability to stay organized, multitask, and meet personal goals in a busy and deadline-driven environment; the ability to work independently, exercise good judgment, and take initiative as appropriate; the ability to cooperatively collaborate with a variety of individuals and personalities; professional demeanor, flexibility, and equanimity.