Director of Communications & Marketing
Founded in 2002 by 12-time Grammy Award winner Alicia Keys and AIDS activist Leigh Blake, Keep a Child Alive (KCA) provides treatment, care and support to over 300,000 families affected by HIV/AIDS in Africa and India. KCA focuses on treatment by making antiretroviral drugs available to children and families that cannot afford it. We also believe that along with drugs, children and adults living with HIV need compassionate and comprehensive care and support. KCA is also committed to providing care for children who have been orphaned by AIDS in Africa and India, giving them hope for a future. We currently support 8 comprehensive treatment and other care programs through locally run organizations in South Africa, Kenya, Uganda, Rwanda and India and over 9,000 people on anti-retroviral therapy.
KCA raises awareness about HIV/AIDS and our work through cutting edge media campaigns and documentary films that engage the global public, and holds a number of high profile fundraising events including the annual Black Ball®. KCA leverages its depth of creative talent to advance its message and raise funds to sustain and build upon our unique program approach.
Reporting to the President/CEO, the Director of Communications and Marketing is responsible for the planning, coordination, integration, operation and management of Keep a Child Alive’s public relations and strategic communications program to communicate the organization’s mission effectively and to ensure overall continuity of institutional brand consistency and image. The Director of Communications and Marketing is responsible for KCA’s varied and integrated communications products and services including: web, e-news and other online communications; newsletters and other print publications; media and public relations; and marketing. This individual will be an ambassador for the organization and will need to build and maintain strong media relationships. The goal is to advance the organization’s position with relevant constituents, as well as to drive broader awareness and donor support.
• Design and implement a comprehensive communications and marketing strategy to support Keep a Child Alive’s programmatic, policy and fundraising goals.
• Serve as a member of the senior management team and work collaboratively with KCA’s program, event, and development teams on communications and marketing strategies and tactics.
• Serve as key advisor to the CEO and Board of Directors on communications strategy, positioning, PR, branding and marketing both internally and externally.
• Collaborate closely with the Development Director to develop and implement marketing strategies and materials to cultivate new donors and communicate effectively with existing donors.
• Strengthen the organization’s visibility and strategic outreach to its key audiences: donors, partners, friends, policymakers, and the media.
• Develop and oversee the organization’s social media strategy and design strategies for strengthening online presence.
• Oversee the organization’s electronic and print communications: newsletter, annual reports, press releases, op-eds, talking points, fact sheets, web materials, and ad-hoc updates.
• Write and edit materials as needed: articles, blog posts, briefs, talking points, and speeches for KCA’s various audiences.
• Manage speechwriting for the CEO, Global Ambassadors and other executive and board communications.
• Work with key staff to ensure presentations to the Board are coherent, interesting and well presented.
• In collaboration with Creative Director, oversee printing, graphic design, print production, and photography.
• Work closely with the events team, senior management, and Board of Directors to increase attendance at KCA’s annual Black Ball and Dream Halloween fundraising events, along with other fundraising events.
• In close collaboration with Creative Director, oversee video, digital, and graphics production for events, website and social media.
• Work closely with development staff on events-related communications and celebrity/talent management.
• Manage relationships with media/communications partners and vendors.
• Prepare and manage annual communications and marketing budget and work collaboratively with Finance staff to monitor regularly.
• Bachelor’s degree in journalism, communications, or related field is required, an advanced degree is preferred
• Minimum 10 years experience in a senior role in non-profit communications
• A minimum of seven years experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications.
• Demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements.
• Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media.
• Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing program to advance an organization’s mission and goals.
• Exceptional writing, editing and creative thinking abilities; skill to customize communications for a variety of audiences and formats.
• Proactive and able to work easily in fast-paced environment in which ongoing commitments are managed along with breaking events.
• Experience with communications related to global health including HIV/AIDS strongly preferred.
• Good story teller and ability to translate program results into compelling narratives for multiple audiences.
• Demonstrated experience in successfully using new and emerging technologies and web tools and associated sophisticated metrics.
• Stature, gravitas, and confidence to gain the credibility and respect of high-performing Board of Directors.
• Self reliant, good problem solver, results oriented.
• Ability to make decisions in a changing environment and anticipate future needs
• Excellent and persuasive communicator.
• Energetic, creative, flexible, collaborative and proactive; a team leader who can positively and productively impact both strategic, programmatic and event specific initiatives.
• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management, partners, KCA’s Board of Directors and staff.
• Energetic, positive outlook and commitment to KCA’s progressive mission and grassroots approach to change.
To apply, please submit resume with cover letter by January 11th to: firstname.lastname@example.org